HM Queen Elizabeth II

21st April 1926  ~  8th September 2022

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Our Mission

Jewellery with Meaning

We are a family run business with a stated intent to raise as much money for charity as possible. We started to do this with our Love2Donate initiative. We then extended our activities in 2016 to include Footprints and Whispers. We could have started a charity but we found it far more effective to work through a company and so we started L2D Ltd.

Raising over £15.5 Million for UK Charities

We’re proud to have helped raise over £15.5 million for UK charities. We also support Birmingham Children’s Hospital Charity and donate a share of all profits from Footprints & Whispers to this wonderful cause.

Ernie's Story

Ernie is the grandson of one of our Directors. When he was just two months old, Ernie was diagnosed with Bilateral Retinoblastoma – An aggressive form of cancer that affects the eyes.

Ernie endured two heavy courses of chemotherapy, over 100 hospital trips, an operation every 3 weeks and although his vision has been severely affected he is currently in remission.

Throughout his ordeal, the support and comfort provided by medical staff and the cancer support groups was amazing and they helped Ernie’s family through some very dark and emotional times.

As family birthdays occurred, Mother’s day, Father’s day etc, it was decided that instead of giving and receiving presents, we would rather donate to help those support groups assist other families going through similar nightmares.

Love2Donate was born – giving the gift of a present which will also help a worthwhile cause.

Through the hard work and dedication of nursing staff, medical teams and the love and kindness received from charity members, Ernie is now a healthy ten-year-old who enjoys life through many activities and does really well at school.

Our Team

We’re a family business, dedicated to providing outstanding service and quality.

Brian Thorogood



Job title

Brenda Thorogood

Charity and Client Administrator


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Sue Stevens

Development & Customer Care

Clive Wharton

IT Manager

Jewellery with Meaning

We’ve curated a beautiful selection of jewellery to help keep your loved ones close forever.