We are a family run business with a stated intent to raise as much money for charity as possible. We started to do this with our Love2Donate initiative. We then extended our activities in 2016 to include Footprints and Whispers. We could have started a charity but we found it far more effective to work through a company and so we started L2D Ltd.
We decided that we would make contributions from every sale in Footprints and Whispers to Birmingham Children’s Hospital Charity in favour of the Eye Department.
This is all because of Ernie!
Ernie is the grandson of one of our Directors. When he was only a couple of months old, Ernie was diagnosed with Bilateral Retinoblastoma (an aggressive form of cancer that affects the eyes ).
Ernie endured two heavy courses of chemotherapy, over 100 hospital trips, an operation every 3 weeks and although his vision has been severely affected he is currently in remission.
Throughout his ordeal, the support and comfort provided by medical staff and the cancer support groups was amazing and they helped Ernie’s family through some very dark and emotional times.
This is Ernie 2017, on a sailing trip with the Ellen Macarthur Cancer Trust, who provide amazing experiences for children who are recovering from cancer.
As family birthdays occurred, Mother’s day, Father’s day etc., it was decided that instead of giving and receiving presents, we would rather donate to help those support groups assist other families going through similar nightmares.
Hence, the L2D Ltd idea was born – giving the gift of a present which will also help a worthwhile cause.
Through the hard work and dedication of nursing staff, medical teams and the love and kindness received from charity members, Ernie is now a healthy ten-year-old who enjoys life through many activities and does really well at school.